How RTDs Can Win in the Bar

Explore how RTDs can earn bar listings, improve service efficiency and create profitable new drinking occasions.

You have developed your RTD. But do you understand how a bartender would use it and why a bar manager would buy it?

For producers seeking on-premise distribution, a great-tasting product is the starting point. Buyers also need to understand where it fits on the menu, how staff should serve it, what guests will pay and whether it supports profitable service.

Join a mix of bartenders and RTD brands to explore the relationship between product development and real-world bar use. Hear perspectives from both sides of the bar: the people creating RTDs and the professionals choosing and serving them.

What You Will Learn

• How RTDs can earn bar listings: Understand the questions bartenders and beverage buyers ask before stocking a product.

• How bars can serve your RTD: Explore serving styles, glassware, ice, garnishes and presentation.

• Where RTDs can improve service efficiency: Examine opportunities for faster preparation, consistent portions and simpler service.

• How to build a profitable proposition: Discuss product cost, menu pricing and the value delivered to guests and operators.

• How to identify new drinking occasions: Consider where your RTD fits across different hospitality settings and guest needs.

• How to strengthen your on-premise pitch: Explain your product’s role with practical serving guidance and a clear commercial case.

Bartenders and Brands in One Conversation

The speaker panel will bring together bartenders with practical service experience and brands developing and selling RTDs.

The discussion will connect what producers want to achieve with what hospitality professionals need from a product. Expect perspectives on product selection, serving methods, positioning and the challenges of building an on-premise business.

Who Should Attend?

This webinar is designed primarily for RTD producers, distillers, brand owners and their sales, marketing and product development teams. It will also be relevant to importers, distributors, bartenders, bar managers and beverage buyers interested in the role of RTDs in hospitality.

Whether you are developing your first ready-to-drink cocktail or expanding an established range, join to better understand how your product can become a useful part of a bar’s beverage program.

Bring Your Questions

What would make a bartender choose your RTD? How should you present it to a buyer? Which serving occasion gives it the strongest commercial role?

Bring your questions for the live Q&A with bartenders and brands.

Enter Your RTDs for Industry Recognition

Alongside learning how to grow your bar listings, showcase your products through Bartender Spirits Awards (USA) and London Spirits Competition (UK).