How to Win No & Low Placement in 2027

Explore what buyers want from no- and low-alcohol brands and how to secure listings across bars, restaurants and retail in 2027. Presented by London Spirits Competition and Bartender Spirits Awards

Creating a great product is the starting point. Winning a listing means showing buyers how it fits their business, serves their customers and delivers commercial value.

Join this webinar to understand how to position your no- and low-alcohol range for buyers in the UK and U.S. From recommended serves and menu placement to pricing, buyer pitches and staff training, the discussion will focus on practical ways to turn interest into listings.

What You’ll Learn

• What buyers look for: How taste, quality, pricing, packaging and brand positioning influence listing decisions.

• Where your product fits: Identifying its strongest role in cocktails, aperitifs, food pairings and standalone serves.

• How bartenders use it: Understanding flavour, mixing performance, preparation and service requirements.

• How to present the commercial case: Giving buyers clear information on cost per serve, suggested selling price and margins.

• How to pitch different channels: Adapting your presentation for bars, restaurants and retail.

• How to build repeat sales: Supporting listings with staff training, sampling, recommended serves and useful sales materials.

Who Should Attend?

This webinar is designed for no- and low-alcohol producers, brand founders, export managers, sales and marketing teams, importers and distributors looking to grow placements in the UK and U.S.

Whether you are preparing your first buyer pitch or expanding an established range, join to sharpen your positioning and build a stronger case for your brand.

Enter Your No & Low Brands in LSC and BSA

Allow your products to earn recognition through London Spirits Competition and Bartender Spirits Awards. Enter your eligible no- and low-alcohol products for evaluation on quality, value and packaging. Use the opportunity to assess your offering and strengthen the story you present to UK buyers.

Build a Stronger Buyer Pitch for 2027

By attending the webinar, you wiill understand how your product will be used, why it deserves a listing and what buyers need from you to make it successful.