28/12/2018 When people go to a restaurant, they expect something different from the chef, not from the bartender. My goal is to surprise them - Valentino
Four Seasons Tenure - Since 2017
Employment History - La Moderna, Miami and Rome; Bam Bou Speakeasy and Restaurant, London; The Ritz Hotel, London; Northall Bar, Corinthia Hotel, London; Stravinskij Bar, Hotel de Russie, Rome
Education - Instituto Carlo Levi, Rome
Birthplace - Rome
Languages - Italian, English, some Spanish
With its intricately arched ceiling, towering chandeliers, verdant potted palm trees, and long history as a celebrity haunt, Le Sirenuse Champagne Bar at Four Seasons Hotel at The Surf Club is nothing if not a destination to experience the New Golden Age of Cocktails. One sip of something from the cocktail menu, however, and guests may find themselves transported somewhere else. “We are creating things that take people to different places,” explains Valentino Longo, who as Head Bartender oversees every detail behind the elegant four-cornered bar, including and especially the menu. “When people go to a restaurant they expect something different from the chef, not from the bartender. My goal is to surprise them.”
The bar concept Longo has created is built around “perfumes” – a.k.a., “edible aromas” – that, thanks to a recommendation from a team member, he sources from a Chicago-based “cocktail apothecary.” Like a stylish couple headed out for an evening, every one of the bar’s signature cocktails gets a spritz of aroma en route to the guest.
Hint of Woods, for instance, finishes Gra’it Grappa, Solerno Blood Orange Liqueur, lime juice, rosemary syrup and Top Ginger Beer with a honey-and-rosemary essence. Spring in the Field tops vodka, Ancho Reyes Chile Liqueur, clarified cucumber and tomato water, and lime with an edible flower and a spray of basil olive oil. The Winter Harvest combines Diplomatico Reserva Exclusiva Rum, Galliano Ristretto Coffee Liqueur, and Amaro Lucana with a Valrhona chocolate stick and a spray chocolate essence. That’s just to name a few.
Longo didn’t glean his cocktail concept from a competing bar or beverage industry report. Rather, he was inspired by scents that he noticed during a two-month backpacking trip in Japan. “I went from north to south getting inspired,” he remembers. “The first thing I would noticed whenever I walked into a place was the aroma: candles in a spa, seafood in a fish market.” Result? A “different style of cocktails people don’t expect.”
The perfume concept is particularly well suited to the legendary address – and Longo counts himself fortunate to be where he is. “The Surf Club was the place that hosted Hemingway and Sinatra back in the day. It was very extravagant. Four Seasons wanted to do something different here, and management has been very open-minded. They’re pushing me to be creative.”
Longo has a long history of that. Born and raised in Rome, he grew up longing to follow his grandmother and sister, both chefs, into the restaurant business. “My dream from childhood was to open a coffee shop, but I didn’t like getting up early. So I thought about a cocktail bar.”
So he took a job as a bar back at Hotel de Russie, and quickly found a mentor in the manager of the hotel’s landmark Stravinskij Bar, who educated him “slowly and seasonally.” While his talents behind the bar progressed, Longo knew he needed to advance his English, so headed to London and landed behind the bar of a five-star hotel.
“London was where I really began to realize the importance of being a bartender,” he recalls. “People drink all sorts of cocktails in London, and they drink more than one. Not like in Rome, where it’s one and that’s it.”
Longo’s creativity with spirits grew as he kept the cocktails coming. Soon enough, his talents got noticed, drawing attention of visiting managers from The Ritz Hotel who invited him to interview and recruited him as a main bartender. “I’ve been very fortunate: Every time I’ve changed jobs it has been because someone has seen me behind the bar.”
Longo remained at The Ritz for just over a year, during which he returned to school to “learn all the standards,” and then moved onto Bam Bou Speakeasy and Restaurant, where he developed a taste for Japanese whiskeys and expanded his responsibilities to include preparation of house-made ingredients, staff training and more.
He also began competing in international cocktail competitions, often placing near the top. After competing in the European finals of one such competition Longo decided to cool his heels backpacking in Japan. “I’ve always been passionate about the concept of hospitality in Japan and I wanted to experience it.” He wasn’t disappointed. “From the taxi driver to the chef, when you are their customer you are the most important person of the moment.”
Longo eventually found his way to La Moderna, the Italian Restaurant chain, where he wound up as executive bar manager with oversight of two outlets in Rome and Miami. True to form, The Surf Club recruited him for the Champagne Bar from the latter.
Now quite content as a Head Bartender for Four Seasons, Longo can look back satisfaction that he has “come quite a long way in a short amount of time.” He’s in no rush to go anywhere else, either. “I’m really a laid back guy,” he says with a warm laugh. “When I’m not behind the bar, I’m happy just relaxing at home.”
About the Bartender Spirits Awards
The Bartender Spirits Awards will take place in San Francisco on May 19-20, 2019. This event will become one of the most unique spirits competition within the United States judged entirely by top bartenders within the industry. The aim of the new competition is to provide independent and honest reviews for brands targeting the U.S. bar trade. The judging panel consists of some of the most renowned names in the U.S. bar industry, all of them with extensive expertise within the on-premise industry. Using the tagline “Judged By Bartenders, Bar Managers and Off-Premise Managers For The On-Premise Industry,” the Bartender Spirits Awards will recognize, encourage, promote and celebrate excellence in the U.S. drinks industry.