Here are some of the tools and ways to make the most of your awards.
1. Make sure your bottles stand out with BSA bottle stickers.
2. Download tasting notes and shelf talkers in your entry zone.
3. Show your BSA certificates and medal logos. Ensure all your retailers, importers and distributors you work with have access to BSA logos and certificates. Help them create your point of sale materials. Here are some templates you can work with.
4. Share your win on social media with below hashtags to get RT from us and our partners.
6. Show off at Tastings. Show the on-trade you mean business at generic tastings by displaying the easily recognizable logo prominently.
7. Tell the World. Obvious but it works, do a blog post listing your successes, a news release for your regular clients, and suggest your generic body does the same. Include the results in your customer newsletters, place the news prominently on your website.