When Bosque Nativo Gin was awarded Gin of the Year, Spirit of the Year, and Spirit of the Year Argentina at the 2025 Bartender Spirits Awards, it marked more than just a win for a single brand—it signalled the global arrival of a deeply rooted Patagonian spirit with purpose. Founded by Juan A. Chereminiano, Bosque Gin has grown from a small-batch project into an internationally distributed, B Corp-certified company with its heart still in the wild forests of Argentina. In this conversation, Chereminiano shares how the brand is navigating rapid international growth, staying connected to local communities, and using its new accolades as a springboard, not a finish line.

Image: Juan A. Chereminiano, Founder and CEO of Bosque.

How do you plan to leverage your wins—Gin of the Year, Spirit of the Year, and Spirit of the Year Argentina—at the 2025 Bartender Spirits Awards to accelerate brand recognition and growth, particularly in international markets?

We are preparing a press release to be sent to all our network, potential distributors, partners, and customers. Social media in all channels, and some press with media partners from different countries.

Image: Nativo Bosque Gin - Gin of the Year, Spirit of the Year, and Spirit of the Year Argentina—at the 2025 Bartender Spirits Awards. 

With Bosque Gin now available in over 20 countries, including key markets like the UK and the US, what are your priorities for further expansion? How do you identify and support the right importers and distribution partners?

The US is now one of our priorities. We are really focused here, already in 12 states, and working to expand the brand to more states for 2026. We just launched in Eastern Europe and are planning to go deep into Latin America, Mexico. We try to identify them by looking at the portfolios they manage, focusing on small to medium-sized distributors with premium brands, craft brands. Distributors who care about the quality and the brand. We support them working with our team, doing follow-up, helping them visit the market, doing training, education, and trade activities, social media campaign collabs. We have a marketing team and ambassadors to support the daily work.

Could you share which retail chains, online platforms, and restaurant groups are currently stocking Bosque Gin? What does your approach look like when establishing on-premise visibility in new markets?

In the US, we are in regional retail chains like Specs, and local chains in each state we distribute (DC, IL, FL, NY, NJ, CO, TX, etc.), we work with Bevstack, and we are launching our national ecommerce store in a few weeks. In On-premise, we work mostly with high-end cocktail bars. We are in bars like Cafe La Trova, or chains like Casa Tua.

Image: A cocktail made with Bosque gin.

What specific marketing tools, tasting events, or promotional campaigns have proven most effective for Bosque? How do you collaborate with importers and bartenders to help move stock and build brand advocacy?

The most effective activities are market visits, for sure. We try to do it all the time with our ambassadors. When we taste the product with bartenders and bar owners, tell the story, and talk about what we want for Bosque, we connect immediately. Training, tastings, and Happy Hours with potential accounts are the most effective plan. We invite bartenders to create cocktails and share together on social media, showing the collabs.

Bosque Nativo Gin is distilled with wild Patagonian juniper and native botanicals—can you elaborate on its sensory profile and what makes it resonate so strongly with both judges and consumers?

Yes, exactly. Bosque Nativo is a citrus profile gin. The predominant botanicals are lemon verbena, grapefruit peel, and lemon peel. The touch of the wild juniper contributes too to this fresh sensation. It's super smooth in the mouth because we do 2 days of cold maceration before distilling.

Image: Native botanical ingredients. Source: bosquegin.

As a certified B Corp, how do you integrate sustainability into sourcing, production, and packaging? What initiatives reflect your commitment to both environmental impact and community engagement?

We have 2 main pillars, Social and Environmental Impact missions. We work with local communities from Lago Puelo, the Patagonian region where the wild juniper grows. We work with them every year in the harvest, we support, we help them plan the purchase, and we guarantee them the international market price, direct to them, without intermediaries. And our other mission is taking care of the forests. We contribute to reforestation campaigns 2 times a year, we donate part of our revenue for replanting trees in all damaged areas in Patagonia, and we participate with our team in the missions. We also work with sustainable suppliers or B Corp partners.

Image: Bosque reforestation trip.

Beyond your flagship Nativo expression, are there any new product releases, collaborations, or projects you can share that reflect Bosque’s next chapter?

Yes, we try to launch new products every year. We are exploring deep in aged gins. Last year, we collaborated with one of the oldest wineries, Luigi Bosca, from Mendoza, creating a special barrel-aged gin together. We are thinking of new products for this year, but we are still in the exploration phase.

Conclusion:

Bosque Gin’s momentum is unmistakable. Yet beyond the accolades and expanding distribution map lies something more enduring: a commitment to thoughtful growth, genuine partnerships, and a grounded ethos shaped by the land it comes from. As the brand prepares to deepen its presence in the US, Latin America, and beyond, its story is becoming less about entering markets and more about building long-term resonance. For Chereminiano, that means connecting people through product, but also through principle—one sip, one tree, and one conversation at a time.

In conversation with Malvika Patel, Editor and VP, Beverage Trade Network

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