22/06/2020 A tour of TikTok’s drinks sector, talking about what spirits brands are crushing TikTok on a global platform.
(Image credit: Newy DIstillery)
TikTok is the new vine, or even better if we might say so. Remember when everyone and everything was on Vine, before the app shut down? Well, that’s TikTok now. From people dancing, to cooking, showing off different talents, and brands marketing themselves - everything and everyone is on TikTok. You’ll find 12 year olds on there, and 80 year olds on there as well, but you probably already knew that. In fact, January 2020, TikTok was the most downloaded app in the US.
TikTok has not disappointed when it comes to marketing and selling products. A plethora of brands from all sides of the world market themselves on TikTok, and the spirits industry is no stranger to this. Over the past year or so, distilleries and spirits brands have found a way to make it big on TikTok. Whether it’s through influencers, customers, or just themselves, some distilleries and brands are definitely making a mark on TikTok globally.
Let’s take a look at spirits brands that are crushing TikTok globally.
1. Newy Distillery
Australia’s Newy Distillery, without a doubt, is breaking TikTok with its famous glitter spirits with the Aurora line. Everyone from influencers, to consumers, to the distillery itself is always posting their glitter Aurora vodka and gin on TikTok. From drinking it straight up as shots, to a classic vodka soda, and even cocktails. If you think of vodka or gin on TikTok, you’ll find Newy Distillery and its glittery concoctions everywhere. In fact, even their instagram page is full of their tiktoks!
Newy Distillery’s website is full of recipes and different concoctions of what you can do with their spirits. Along with their famous Aurora glitter gins and vodka, the Australian distillery also offers classic vodka, gin, limoncello, and a Fairy Floss vodka range. The distillery is also set on making their whiskey, which is coming soon. Just like any other distillery, Newy has also delved into the making of hand sanitizers during the times of the pandemic.
Instagram - https://www.instagram.com/newydistillery/
2. Mason Dixon Distillery
On our list of spirits brands crushing TikTok globally, we couldn’t not give Mason Dixon Distillery a spot. Mason Dixon Distillery is definitely more than active on TikTok. They’re constantly posting about their distillery, what’s going on there, their processes, and much more. In fact, their TikTok page gives you the perfect tour of their distillery, and also a chat with their makers and other members of the team. If you’re looking to mingle with someone from the industry on TikTok, then Mason Dixon Distillery’s TikTok page is the place to be.
Instagram - https://www.instagram.com/masondixondistillery/
3. Albany Distilling Co
Albany Distilling is another one of those distilleries who is constantly active on TikTok. Along with showing us how they make their spirits, and show us the distillery, Albany Distilling is great with influencers and also customers. Customers on TikTok seem to love Albany Distilling more than anything. The best part? All of their videos are with catchy and trending music that’s taking over TikTok, so you’re definitely in for a treat.
Instagram - https://www.instagram.com/albanydistillingco/
4. Jeptha Creed
Even though Jeptha Creed isn’t on TikTok itself, it is strongly supported by one of their staff members, whose TikTok account is @goodsoutherngirl. With a whopping 46.5k followers on TikTok and over 500,000 likes, Good Southern Girl is known for posting all about Jeptha Creed and their processes, what they’re doing, and some tastings as well.
Instagram - https://www.instagram.com/jepthacreed/
5. Bourbon 30
Lastly, how can we forget Bourbon 30. If not the most active, Bourbon 30 is definitely one of the most active spirits brands on TikTok. Bourbon 30 is loved by all spirits pages, influencers, and customers. Along with others posting about them, Bourbon 30’s TikTok page is full of them showing us behind the scenes of each and everything that they seem to be doing. Their live sessions on TikTok are another story all together, and are known for their interactiveness and fun sessions with consumers.
Instagram - https://www.instagram.com/bourbon30/
If you’re not on TikTok yet, then what are you waiting for?