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Why drinkers should pay attention to the Bartender Spirits Awards

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18/01/2021 Judged by bartenders, bar managers, and off-premise managers for the on-premise industry, these awards are crucial for drinkers too.

When you think about it, it’s obvious that the people who know the world of spirits best are bartenders; after all, they’re the ones who serve them day-in, day-out. Producers, of course, are experts in their own field - but their natural bias, and a focus on one or two areas of expertise (be it vodka, gin, whisky, or something else) means bartenders are the ones to really trust. That’s what makes the Bartenders Spirits Awards, which is judged by America’s finest bartenders, so worthwhile.

Inviting the best-qualified bartenders to make the decisions is what sets this prize apart. “We really wanted a way to recognize those spirits that would be a great addition to any bar and that are completely on-trend in terms of packaging and price,” says Sid Patel, Founder, and CEO of organizers Beverage Trade Network. “Whether bartenders are looking to plug a very specific gap in their existing spirits inventory, or construct an entirely new cocktail menu from scratch, what better advice could they get than from fellow bartenders?”

It’s hard to argue with that sort of logic - which is why, undeterred by Covid-19, the Bartenders Spirits Awards is rolling into another year. 2021’s event takes place in San Francisco on May 17, with the results to be announced at the end of the same month. Here’s what you need to know about America’s most relevant spirits competition:

How are the awards judged?

The aim of the competition is to provide independent and honest reviews for brands targeting the US bar trade, so the judging process is scrupulously fair. Each sample is scored in five separate categories: mixability; balance and versatility; taste, mouthfeel and finish; a package score; and a value score.

What do these terms mean? Well, mixability is the judges’ assessment of how well the sample would work in mixed drinks; balance and versatility is where the overall experience of the drink is assessed, with a focus on equilibrium; taste, mouthfeel and finish is self-explanatory; package assesses how well the bottle will sit on a back-bar, and value is where the quality of the drink is compared to its price.

How does the judging work?

To ensure the fairest result, this process takes place in three stages. First, the judges taste samples blind - this is when mixability, balance and versatility, and taste, mouthfeel, and finish are assessed. Next, the price is revealed to judges, so they can assess it in comparison to industry standards. Finally, judges are allowed to see the branding, so they can decide how appealing it is to bartenders and, of course, customers.

What does it take to win a Double Gold award?

The five categories all go towards deciding a final score out of 100 for each drink. A Double Gold, the highest award of all, requires 96 points; Gold is 90 points or more, Silver between 80 and 89, and Bronze is between 70 and 79. Inevitably, only a handful of spirits win the Double Gold award, making them an excellent choice for any discerning drinker.

Who are the judges?

Judges for the Bartenders Spirits Awards come from across the USA, with a variety of backgrounds and roles, but one thing unites them: their knowledge of, and passion for, the world of spirits and bars. Take someone like Juyoung Kang, for example. She’s the lead bartender at The Dorsey inside The Venetian Resort in Las Vegas, having previously worked in her native Philadelphia and Los Angeles, where she gained vital experience at prestigious luxury resorts including The Peninsula Beverly Hills and Thompson Beverly Hills Hotel. She’s hugely well-respected around the industry: in 2017, Wine Enthusiast named her on its list of “40 Under 40 Tastemakers,” and she was also nominated by Eater Las Vegas as Bartender of the Year.

She’s not alone in having deep reserves of knowledge and experience to call on. Nicky Beyries has spent 17 years in the industry, 13 of those behind the bar. She’s the bar director at Foreign Cinema in San Francisco and was named the San Francisco Chronicle’s Bar Star of 2018. Michael Cecconi is a nationally-respected consultant and teacher, who put together cocktail lists at Peter Hoffman's Savoy and Back Forty in New York City as well as Two Sisters Bar & Books and Alembic in San Francisco and teaches virtually under his brand, themobilemixologist.

Where do the entrants come from?

The Bartender Spirits Awards attracts entries from around the world. Winners in 2020 included entries from France, Ireland, Japan, The USA, Germany, Sweden, The Philippines, Mexico, Portugal, Spain, The UK … the list is almost endless. The diversity of entries means competition is genuinely fierce, and Double Gold award winners like Drouet’s VSOP Cognac and Kinsale Spirit Company’s gin are of the very highest quality.

What other categories are there?

One of the most valuable aspects of the Bartender Spirits Awards is the depth of information that it offers to the bartender and the customer alike. There are awards for best value entry, best package, best liqueur, best overall distillery, best vodka, gin, tequila, cognac … you get the drift. Whatever you’re interested in, the Bartender Spirits Awards winners list will point you in the direction of something new and delicious. It’s a veritable goldmine of quality.

2021 Bartender Spirits Awards submission now open. Enter your spirits by March 31, 2021, to get special pricing. Submit now.