Jeffrey Bradford — an Army veteran turned global storyteller of beer, wine, and spirits — has spent years uncovering the traditions, people, and craft behind the world’s most iconic drinks. From harvesting grapes in South Africa to pouring beer at Oktoberfest and chopping agave in Tequila, Jeffrey brings viewers inside the culture and passion that make these beverages so special.

Now, Jeffrey is taking the next step in his journey: establishing an alcohol import business in the US. To guide him through this exciting challenge, he sits down with Sid Patel, CEO of Beverage Trade Network and founder of Bartender Spirits Awards. With decades of experience building and owning multiple alcohol brands, Sid shares his hard-earned insights into how to approach the industry, where to start, and what it takes to succeed.

What You’ll Learn in This Episode:

- How to break into the alcohol import business in the US

- The best way to approach importers, distributors, and retailers

- Insights from Sid’s personal journey developing successful alcohol brands

- Actionable strategies for anyone looking to turn passion into a business