Since ancient times, the new moon has come to be a symbol of rebirth and new beginnings. So it’s not surprising that this new luxurious tequila should adopt its name Luna Nueva, or “new moon.” It embodies what aficionados and enthusiasts adore about boutique tequilas: It is a romantic spirit graced with style, class, and a boatload of character. Luna Nueva Tequila is crafted at family-owned and operated Premium de Jalisco (NOM 1558) in Mazamitla, Jalisco, under the direct supervision of third-generation Master Distiller Don Wilfrido Ortega Casas. The agaves used in distillation come from both the Lowlands and Highlands. After harvesting, they are baked in stone ovens, slowly fermented, and double-distilled in traditional pot stills.

Enjoy your Luna Nueva Tequila, the new modern classic.