There are so many spirits brands competing with each other for the front row seats on a bar shelf, where they are the first one visible to the customers. In such a scenario, winning a medal from the Bartenders Spirits Awards can act as one of your most powerful marketing tool as well as a selling point.
You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your Bartender Spirits Awards medal would be Brand Deck, Sell Sheet, Shelf Talkers, Case Cards, Bottle Neckers
This is how a Bartender Spirits Awards medal will help you in raising your bar in the on-trade channels.
1. Winners to get awareness among consumers in USA
Stories of winning brands featuring the distillery, distiller, and the brands shall be picked up by the editors at Los Angeles Drinks Guide, New York Drinks Guide, and San Francisco Drinks Guide, invaluable resources for spirits consumers in major cities in the USA, via the Beverage Trade Network.
2. Results to go to 50,000+ trade professionals in the USA in the Beverage Trade Network community
News of your victory will reach the right ears, or should I say, the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the look-out to add new spirits to their profiles and portfolios.
3. Results will get press awareness among media partners of the Bartender Spirits Awards and will be posted on BTN news, Bartenders Business, and Bevroute News
Our media partners, BTN, Bartenders Business, and BevRoute will provide extensive coverage in their press as well as social media. Let your spirits brand shine in a global spotlight with year-long social media support, targeted for the American buyers of spirits.
4. Results to go to 20,000+ Bartenders and On-Premise Spirits Buyers of USA
Yes, we will also be sending the results to around 20000+ Bartenders in and around USA. We believe that the bartenders are the real tastemakers and influencers when it comes to on-premise spirits trends. A bartenders’ suggestion is highly valued by the restaurant and other on-premise customers.
5. Top 100 winners at BSA will be included in the Top 100 On-Premise spirits list
The Top 100 On-Premise spirits guide is a celebration of 100 top spirits at the Bartender Spirits Awards. Uniquely, the T100Spirits are selected from votes made by top Bartenders and On-Premise spirits buyers of USA. The top two questions that bartenders will be attempting to answer at the Bartender Spirits Awards as they judge spirits is: “Would we stock this?” and "Will the consumer buy the 2nd glass?".
6. Entrants to get customized Shelf-Talkers and Tasting Notes
This is a new feature that Bartender Spirits Awards will be rolling out soon, where all entrants will get the tasting notes and shelf talkers for their brands, written by the judges themselves, in a way that a bartender would talk to their customer.
7. Free first 1000 medal stickers added to your sticker order
On every winner’s first medal sticker purchase, other 1000 medal stickers will be added as a gift. These stickers are the mark of spirits supreme quality.
8. Detailed Scores Feedback
Get to know how you scored in Mixability, Balance and Versatility, Taste, Mouthfeel and Finish, Package and Value.
9. Buyers and Bartenders will see your package giving you great exposure
High profile buyers will take a look at your packaging too. The first step of the judging process is a blind tasting where your spirits will be evaluated for quality.
Once your spirit is judged for Quality, Mixability, Balance & Versatility, Taste, Mouthfeel & Finish, judges will see your price to the bar and give a value score.
Once the value score is done, judges will be shown your package where they will rate the spirits on how appealing it is for the back bar.
10. Global Digital Awareness All-Year-Round
Winners get year-round social media to support along with the press support from the Bartender Spirits Awards as well as our media partners BTN, Bartenders Business, BevRoute, Los Angeles Drinks Guide, New York Drinks Guide, and San Francisco Drinks Guide
11. Digital Certificates
You will be able to download your certificate with your product details and scores.
12. Results also get circulated to 2000+ spirits importers and distributors in USA
If you’re a spirits brand based outside USA, the Bartender Spirits Awards is your gateway to the spirits market in USA. Get your spirits brand in the spotlight and shine in front of the leading on-premise buyers of USA.