Dear Distillers and Spirit Makers,

As we enter 2025, I want to share why the U.S. market continues to be a powerful platform for spirits brands and how the Bartender Spirits Awards can help you succeed.

Why We Started the Bartender Spirits Awards

We founded the Bartender Spirits Awards to give spirits brands a direct line to the professionals who shape consumer experiences: bartenders, beverage directors, and on-premise decision-makers. The goal has always been to create a platform that evaluates spirits based on what really matters in the hospitality industry—taste, quality, value, and mixability. This approach not only highlights exceptional products but also provides actionable feedback to help brands grow.

There is no spirits competition in USA like Bartender Spirits Awards that attract top trade buyers of bars and hotels as judges and reviews brands that are a great fit for the on-premise channels.

The goal here was to bring these amazing brands out to the bartenders and have bartenders give these brands a solid chance in their menu offerings and cocktail programs.

Why the U.S. Market Will Grow in 2025

The U.S. remains the largest and most dynamic spirits market in the world, and 2025 is poised for further growth:

1. Premiumization Continues: Consumers are willing to invest in high-quality spirits with authentic stories.

2. On-Premise Recovery: Bars and restaurants are seeing a strong rebound, offering more opportunities for your brand.

3. Innovation Matters: The demand for unique flavors, craft spirits, and sustainable options is increasing.

4. Consumer Trends: Low-ABV and non-alcoholic spirits are gaining momentum alongside traditional favorites.

5. Cocktail Culture: Bartenders are driving trends and creating new opportunities for innovative brands.

6. The Trump Effect: Overall, the policies that we can expect will ultimately be creating more consumer spending power in USA which will result in growth.

7. Dollar Effect: I personally think the increase in strong US dollar demand, will offset any import duty or tax increases that may come along with increase spending power of a US consumer. The sentiment index of the consumer is selected to stay strong in 2025.

“If you were to ask me which developed market to put focus and money to, I would surely say USA as number#1”. This is the time, i want to capitalize on growing your brand in the USA.

[[relatedPurchasesItems-31]]

How BTN is Supporting the Industry

The Bartender Spirits Awards is part of the Beverage Trade Network (BTN), a global platform dedicated to helping beverage producers connect with importers, distributors, and retailers. BTN has grown significantly, offering a range of resources, from educational content to networking opportunities, all designed to help brands navigate and thrive in competitive markets. Bartender Spirits Awards will see a solid integration into BTN trade shows and media assets giving entrants a great way to connect with trade and consumers.

A Special Opportunity: Early Bird Deadline

Entering the Bartender Spirits Awards before the January 31, 2025 Early Bird Deadline ensures your spirits receive:

- Reduced Entry Fees: Save more by acting early.

- Expert Feedback: Get valuable insights from top bartenders and beverage directors.

- Increased Exposure: Take advantage of pre-event promotional campaigns to spotlight your brand.

2025 is your opportunity to connect with one of the world’s most influential spirits markets. The Bartender Spirits Awards is here to help your brand stand out and succeed by giving you the visibility and credibility you need. Join us and make this year the turning point for your spirits.

Submit your entries today, and let’s make 2025 a year to celebrate your success in the U.S. market.

Warm regards,
Sid Patel
CEO, Bartender Spirits Awards

Also Read:
Bartender Spirits Awards Announces Press Partnership with Beverage Master Magazine
Bartender Spirits Awards Unveils Prestigious “Category Distillery of the Year” Medals
Miranda Breedlove, National Director of Bars at Hyatt Joins Bartender Spirits Awards Judging Panel