Founded in 1924, Jinro Soju has grown from a Korean tradition into a global benchmark in spirits. Its iconic green bottle and smooth, versatile profile make it a trusted choice for bars, restaurants, and on-trade partners in over 80 countries.

History of Soju

Since its founding in 1924, Jinro Soju has refined its craft using Korea’s finest grains, pure spring water, and advanced distillation techniques. Its heritage reflects centuries of tradition, blending classic methods with modern production to deliver consistent quality and the smooth, approachable profile that defines soju.

Over time, Jinro adapted its ABV and flavor profile to meet evolving consumer tastes while maintaining signature smoothness. Today, its portfolio of Chamisul Classic, Chamisul Fresh, and flavored sojus allows bars, restaurants, and on-trade partners worldwide to innovate menus, craft cocktails, and elevate drinking occasions.

Source: Jinro Soju

Jinro Soju – A Portfolio Built for Bars and Cocktails

Jinro Soju is a clear, versatile spirit with a smooth ABV profile that makes it ideal for neat service, food pairings, and modern cocktail creations. Its flagship Chamisul Classic has been a benchmark since 1924, while Chamisul Fresh offers a lighter, charcoal-filtered alternative that appeals to contemporary tastes. Jinro 24 provides a slightly higher ABV option, perfect for mixology applications.

The brand’s flavored sojus, including Grapefruit, Green Grape, and Plum, allow operators to expand menus with approachable, globally recognized options. This portfolio enables bars and restaurants to innovate, offering both classic and modern service experiences that meet evolving consumer trends. Jinro’s consistent quality and iconic green bottle make it instantly recognizable, reinforcing trust and reliability in on-trade settings.

Source: Jinro Soju

Jinro Soju in Korean Pop-culture

Soju plays an important role in K-Dramas, as it does in real life. Visitors often imitate soap opera characters' drinking habits. As Daniel Gray, the director of Seoul-based food tour company Delectable Travels, stated, "imitating an art and getting it done in real life," Gray told VinePair in 2016.

FAQs  

1. What does Jinro Soju taste like?

Jinro Soju has a smooth, clean profile with a slightly sweet finish. Its lower ABV compared to traditional spirits makes it versatile for neat service, food pairings, and creative cocktails, while maintaining a premium mouthfeel that appeals to modern consumers.

2. How do you drink Jinro Soju?

Jinro works beautifully neat, on the rocks, or in cocktails. Its versatility enables bars and restaurants to craft innovative menus and signature drinks, from contemporary soju martinis to fruit-forward mixology concepts.

3. What foods pair well with Jinro Soju?

Jinro Soju complements a wide range of cuisine. From traditional Korean dishes like samgyeopsal and kimchi to international flavors, its clean profile enhances both casual and fine dining experiences, making it a reliable pairing for on-trade settings.

4. What varieties are available?

Jinro’s portfolio includes Chamisul Classic, Chamisul Fresh, Jinro 24, and flavored options such as Grapefruit, Green Grape, and Plum. These products are tailored for global markets with varying ABVs, enabling bars and restaurants to offer versatile service occasions.

5. Why is Jinro Soju popular in the trade?

Its globally recognized brand, iconic green bottle, and consistent quality make Jinro Soju a trusted choice for bars, restaurants, and on-trade partners worldwide. Its versatility in cocktails, food pairings, and menu innovation ensures that trade professionals can lead the category and respond to evolving consumer trends.

As drinking trends evolve, Jinro Soju inspires trade partners to explore creative cocktails, pairing possibilities, and premium on-trade experiences.