In this conversation, Lily shares firsthand insights into how drinking culture is evolving, especially among younger consumers. She discusses the rise of “zebra striping,” where guests alternate between alcoholic and non alcoholic drinks throughout the night, and how bars are adapting to support more mindful drinking without judgment.

Lily also reflects on her experience judging at the Bartender Spirits Awards, highlighting the value of tasting multiple spirits side by side to better understand nuance, consistency, and quality across categories like gin and bourbon.

If you are a spirits brand, supplier, distributor, or bar professional looking to understand real consumer behavior shifts and what is driving sales behind the bar, this conversation offers practical, on the ground insights from an active bar owner and industry judge.