Join Sid Patel, CEO of Beverage Trade Network and Bartender Spirits Awards, live from Chicago at the 8th Annual Bartender Spirits Awards as he sits down with whiskey expert Jeff Schwartz, better known as Whiskeyfellow, to discuss the latest trends shaping the global whiskey industry.

In this insightful conversation, Jeff shares his perspective on the rapidly evolving American whiskey landscape, including the official recognition of American Single Malt Whiskey, the continued dominance of bourbon, the resurgence of American rye and light whiskey, and what current market challenges mean for whiskey brands and consumers alike. He also explores how industry oversupply, pricing shifts, longer aging programs, and higher-proof releases could create new opportunities for whiskey enthusiasts.

The discussion expands beyond the United States to examine the growing influence of international whiskey categories. Jeff highlights the rise of Indian whisky, Australian single malts, Japanese whisky regulations, English whisky, and emerging whiskey-producing regions around the world.