In this webinar, Zachary Faden, Bourbon Ambassador at the Bartender Spirits Awards, shares valuable insights for bourbon producers and brand builders looking to grow their footprint in the on-premise and distribution space.

Zachary dives into:

▪️ What bartenders and bar managers actually look for when adding a bourbon to their bar program

▪️ How small-batch and craft bourbon brands can stand out and compete with established players

▪️ Proven strategies for pitching bourbon to distributors and getting that all-important placement

▪️ The current U.S. tariff landscape and how bourbon brands can strategically navigate these uncertain times

Packed with real-world advice and timely industry perspective, this session is a must-watch for anyone aiming to succeed in the competitive and ever-evolving bourbon category.