What does it take to build a personal brand as a bartender and turn your personality into career opportunities?

In this episode, Sid Patel, CEO of Beverage Trade Network and Bartender Spirits Awards, sits down with Russell “Wíshka” Davis, a renowned bartender, hospitality personality, and co-writer of Drink Masters, to discuss how bartenders can build a recognizable personal brand beyond the bar.

Russell shares his journey from behind the bar to becoming a recognized industry personality, winning awards, working in television, and helping develop Drink Masters. He also offers practical advice for bartenders on building a personal brand through craft, personality, hospitality, authenticity, strong people skills, networking, and a clear identity they can genuinely live up to.