How can bars, restaurants, and beverage brands turn the growing demand for no and low alcohol drinks into a real business opportunity?

In this conversation, Sid Patel, CEO of Bartender Spirits Awards and Beverage Trade Network, sits down with Derek Brown, no and low alcohol beverage expert, author and Founder of Drink Company, to explore the future of now and low alcohol drinks and their growing role in the hospitality industry.

Derek shares his perspective on what makes a great non-alcoholic drink, how bars can build better alcohol-free cocktail menus, and why quality, creativity and customer experience matter. The conversation also explores how beverage brands can win placements, build relationships with bartenders, improve distribution and turn consumer interest into sales.

From changing drinking habits to menu strategy and staff education, this episode offers valuable insights into how the no and low category is evolving and what beverage brands and hospitality businesses can do to stay ahead.