In this episode, Sid Patel, CEO of Beverage Trade Network & Bartender Spirits Awards, chats with Martin Duffy, North American Brand Representative for Glencairn Crystal, about the crucial role of branded glassware in the spirits industry.

Martin explains how the right glassware not only enhances the drinking experience by amplifying aromas and flavors but also plays a significant role in shaping brand perception.

Discover how distilleries can leverage glassware for storytelling and marketing, creating memorable experiences for consumers. Martin also shares real-world examples of how branded glassware has helped elevate a brand’s presence in the market.