In this insightful webinar, Nora Furst, Non-Alcoholic Spirits Ambassador at the Bartender Spirits Awards, shared her expert knowledge on navigating the growing non-alcoholic spirits market.

Topics covered:

▪️ What buyers are currently looking for in non-alcoholic spirits

▪️ How to create standout products that capture attention on and off the shelf

▪️ The most common mistakes brands make when approaching trade buyers — and how to avoid them

Whether you’re developing your first non-alc SKU or scaling your existing lineup, this session offered valuable, real-world advice to help brands succeed in this rapidly expanding category.