In this episode of Do This Now, Sid Patel, CEO and Founder of Beverage Trade Network and Bartender Spirits Awards, engages with leading voices from the U.S. spirits industry to chart the best strategies for 2025. This dynamic discussion covers key topics, including the rise of premiumization and craft spirits, innovative sustainability initiatives, and preparing for the impact of tariffs, duties, and new government policies, while celebrating the recent recognition of American Single Malt Whiskey, exploring its significance and potential opportunities for the trade.

The panel includes:
John Granata: Co-Founder and Master Distiller at Jersey Spirits Distilling Co., and President of the New Jersey Craft Distillers Guild 
Ari Klafter: Head Distiller and Co-owner of Thornton Distilling Company and President of the Illinois Distillers Association 
Aaron Bergh: President & Master Distiller at Calwise Spirits Co.  
Lee Wood: Co-Founder of Wood’s High Mountain Distillery & President of the - Colorado Distillers Guild 
Eli Breitburg Smith: Co-founder of Baltimore Spirits Company & President of the Maryland Distillers Guild

If you're in the spirits business, this episode is a must-watch for actionable insights and a forward-thinking perspective on the industry’s future.