The discussion features Raj Sabharwal, founding partner at Glass Revolution Imports. The talk is moderated by Sid Patel, CEO of Beverage Trade Network. In this talk, Raj shares with brand owners how to effectively find, pitch, and work with USA Spirits Importers.

The details of the talk includes how to find importers, what to cold email them, what should your presentation deck include, how to ask for a close, set up and timelines to get started in America, typical payment terms and mark ups for US importers and distributors, how to do a brand launch with your importer, what does first one year of partnership and support look like and more.