Founded in 2019, Aupale emerged as a visionary venture in the premium vodka industry, driven by a mission to craft products of unparalleled quality without shortcuts, and a vision to set a new benchmark in the spirits world. The founders of Aupale, with their  commitment to excellence and innovation, launched the company's flagship product, Aupale Vodka. This premium vodka is a testament to their dedication to quality, crafted from the finest Canadian peach corn and blended with pure, 32 ppm glacier valley spring water sourced from the untouched wilderness of Northern Quebec. This meticulous selection of ingredients ensures a vodka of exceptional smoothness and a distinctively clean,
mineral finish.

Alongside, they introduced Aupale Seltzer, a premium vodka seltzer that stands out in the market. It's a harmonious fusion of natural cold-pressed juices and exotic essences, offering a health-conscious option without compromising on flavor. This innovative product aligns with the growing trend towards healthier, additive-free alcoholic beverages, appealing to a  clientele who values both quality and wellness.

Since its inception, Aupale has achieved remarkable growth, particularly noteworthy during the challenging landscape of the pandemic, with year-over-year triple-digit revenue increases. This financial ascent is mirrored in its expanding market reach, growing from 1 territory in 2020 to an anticipated 35 by end of 2024.. The company's growth narrative is shaped not only by its product excellence but also by its commitment to innovative practices and eco-conscious principles, resonating with a broad demographic of quality-seeking consumers, from seasoned connoisseurs to the health-conscious Gen Z and millennials.