Inspiro Tequila was founded by Mara Smith, a former attorney from Chicago who started drinking tequila when she was looking for a “better for you” adult beverage option that fit into her active lifestyle. Upon discovering that the tequilas she was drinking contained undisclosed additives, she searched for a tequila brand that was additive-free with a look, taste, aroma, and messaging that appealed to her and thoughtful female consumers like her. That perfect tequila did not exist, so she decided to create one. The goal was not only to craft impeccable tequilas, but it was also to add more female perspectives to the spirits industry by having women involved in every aspect of the company. Inspiro Tequila’s taste profiles are created by the legendary maestra tequilera, Ana María Romero Mena. Inspiro Tequila is a Certified B Corporation™ (B Corp™), indicating the company’s commitment to giving back, accountability, and transparency. Additionally, Inspiro Tequila is a member of WBENC, the most widely recognized and respected national certification for women-owned businesses in the U.S.