From history books to cocktail bars, Zachary Faden has built a career as rich and complex as the Bourbon he represents. A trained historian turned award-winning bartender, Zachary brings a storyteller’s perspective to the world of spirits, blending craft and narrative in every pour.

Currently serving as Spirits Concierge at The Bourbon Concierge and previously as the Director of Spirits Curation and Education at the Museum of Distilled Spirits, Zachary’s expertise extends far beyond the bar. His accolades include winning the 2017 Tales of the Cocktail Official Cocktail Competition, earning runner-up in 2018, and being recognized among Bombay Sapphire’s Top 100 Most Imaginative Bartenders in both 2018 and 2019. He has also been a Woodford Reserve Manhattan Experience regional finalist three years in a row.

As BSA’s Ambassador for Bourbon, Zachary will spotlight America’s iconic whiskey category, delving into its heritage, versatility, and relevance in modern mixology. His passion for education and storytelling ensures producers entering the Bourbon category will benefit from invaluable insights into what makes a standout spirit for the on-premise market.