Bartender Spirits Awards

Bartender Spirits Awards
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How To Drive Holiday Placements and Sales

Photo for: How To Drive Holiday Placements and Sales

16/12/2022 Our CEO, Sid Patel chats with brand ambassadors Callum Rixson, and Michele Reina.

Callum Rixson is the brand ambassador at Monkey Shoulder
Callum has always pushed the boundaries and tried to change the way people think about drinks, making them more accessible, especially when it comes to whisky.

Michele Reina is the European Brand Ambassador at Luxco, Inc.
Michele moved to London in 2010. Carrying his Italian influences, he started as a barback, climbing the ladder to general manager of a cocktail bar. Michele's passion for cocktails has brought him to tough competitions, collecting different awards, and visits to distilleries around the world.


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