The rise of RTD (Ready-to-Drink) beverages in the US can be attributed to several factors. One of the main drivers is convenience. RTD beverages are easy to transport, require no preparation, and can be consumed on the go. This has made them particularly popular with younger consumers who have busy lifestyles and are looking for convenient ways to enjoy a drink.

These pre-mixed drinks are made by blending spirits with other ingredients like fruit juices, soda, or energy drinks, and are sold in cans or bottles that are ready to drink without the need for any additional preparation.

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Some popular RTD spirits in the US include:

1) Smirnoff Ice: This vodka-based drink is flavored with lemon-lime soda and is a popular choice for those who prefer a sweeter taste.

2) Jack Daniel's Country Cocktails: These pre-mixed cocktails are made with Jack Daniel's whiskey and come in a variety of flavors, including Lynchburg Lemonade and Southern Peach.

3) Bacardi Rum Cocktails: These pre-mixed drinks are made with Bacardi rum and come in flavors like Mojito and Hurricane.

4) Mike's Hard Lemonade: This classic RTD drink is made with malted barley and comes in flavors like Black Cherry and Watermelon.

5) White Claw Hard Seltzer: While technically not a spirit, hard seltzers have become increasingly popular in the US and are often grouped with RTD spirits. White Claw is one of the most popular brands, offering a variety of fruit flavors.

Rise & Fall of RTDs

It's worth noting that RTD spirits have come under scrutiny in recent years due to concerns over their high sugar content and potential health risks. As with any alcoholic beverage, moderation is key.

One of the major factors contributing to the rise of RTDs is the variety of flavors and options available. Brands have responded to consumer demand for a wider range of flavors and ingredients, and have introduced a variety of options, including pre-mixed cocktails, hard seltzers, and spiked sodas.

Additionally, the COVID-19 pandemic has played a role in the increased popularity of RTDs. With many bars and restaurants closed or operating at limited capacity, consumers have turned to pre-mixed drinks as a way to enjoy a drink at home.

According to a report by Grand View Research, the RTD market in the US is expected to grow at a CAGR of 12.3% from 2021 to 2028, driven by factors such as convenience, affordability, and product innovation. 

RTDs in bars?

As the demand for convenient and varied alcoholic beverages continues to grow, RTDs will likely continue to rise in popularity in the US.

RTD (Ready-to-Drink) beverages have become increasingly popular in bars in the US, with many establishments now offering pre-mixed cocktails and other RTD options on their menus. There are several reasons for this trend.

One of the main benefits of offering RTDs in bars is the convenience they provide. Pre-mixed drinks are quick and easy to serve, which can help to speed up service and reduce wait times for customers. This can be particularly important during busy periods when bartenders may be under pressure to serve a high volume of customers.

Another benefit of RTDs is the consistency of the drinks. Pre-mixed cocktails are made according to a standardized recipe, which ensures that each drink is made the same way every time. This can be particularly important in busy bars where consistency is key to maintaining quality and customer satisfaction.

In addition, RTDs can be a good way for bars to offer a wider range of drinks without the need for additional ingredients or specialized bartending skills. Many RTDs come in a variety of flavors and styles, which can help to cater to a wider range of customer preferences.

Overall, RTDs can be a valuable addition to a bar's menu, offering convenience, consistency, and variety. However, it's important to ensure that the drinks are served responsibly and that customers are aware of their alcohol content.

And this is why, USA’s top on-premise buyers are invited to judge at the Bartender Spirits Awards. This is the opportunity of the year for any brand to get in front of the US trade. 

#EnterBSANow: Bartender Spirits Awards

Written by Stuti Khetan, Beverage Trade Network