From first the distillery in 1970 to over 100+ distilleries in 2023, it’s all about the survival of the fittest and we get it. 

New Hampshire’s spirits industry has experienced significant growth in recent years. This growth can be attributed to several factors, including the state's favorable laws and regulations for distilleries, the abundance of local ingredients available, and the strong community support for local businesses.

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For any new distillery here are a few simple ways you can help increase sales:

What is your story? 

With the rise of technology, a growing number of consumers desire a personal connection with the people responsible for the products they love. Share your narrative and highlight your human side in your product packaging, website content, and social media presence.

Who is your audience?

Prioritizing a deep understanding of your audience is essential to successfully promoting your products to them. It's all about finding the right fit for your brand and giving your retailer the necessary attention that they need.

Quality, Packaging, and Price:

The label should resonate with deeply passionate individuals, the contents of the bottle should be of exceptional quality, and the price point should be competitive with major competitors in the market. 

Social Media:

Utilize visually-driven social media platforms like Instagram, Facebook, Linkedin, or twitter to provide your followers with early glimpses of your brand's upcoming projects or developments. Consider creative ways to engage and maintain the interest of your audience, encouraging them to remain active participants within your social sphere.

Connect. Connect. Connect :

Your customers seek a sense of shared experience with an authentic, diligent company every time they enjoy your products. Emphasizing your distillery's grassroots, honest character, or your social and environmental responsibility through your packaging and other branding efforts is essential to leverage this aspect.

Here are the best 5 distilleries in new hampshire:

1) Smoky Quartz Distillery

Smoky Quartz is a veteran-owned and operated craft distillery. Distillery produces The award-winning V5 bourbon and Granite Coast Rum. The distillery also produces premium craft spirits Granite Lightning Moonshine and Solid Granite Vodka.

2) Haunting Whisper Vineyard & Spirits

Born out of our love for fine wines and delicious spirits, Haunting Whisper, LLC has become a great location for enjoying the sweet nectar of NH handcrafted wine & spirits. They have been producing products at their location in Danbury, NH since 2005 and serving the public since 2009.

3) New England Sweetwater Farm & Distillery

New England Sweetwater Farm and Distillery, located in Winchester, New Hampshire, produces smooth, sip-able, handcrafted spirits in small batches that perfectly capture the flavors of the region. We ferment and distill "on the grain" drawing out the subtle and unique flavor profiles in our locally grown ingredients.

4) Tamworth Distilling

Tamworth Distilling & Mercantile is a craft, small-batch distillery in the heart of a historic and charming small town. With our custom still, we can make whiskey and brandy as well as vodka and gin. We offer tastings of our spirits as well as unique and delicious sodas, mixers, and bitters. The mercantile is sure to have something you can't live without!

5) Copper Cannon Distillery

Copper Cannon Distillery is an award-winning, family-owned distillery specializing in hand-crafted premium rum for people that appreciate outstanding quality and want to have a good time! Using only new premium oak barrels and their unique distilling philosophy, they impart sophisticated flavors and smoothness into their New England-style rum. Everything at Copper Cannon is made at Copper Cannon! They take pride in their craft and hope you will enjoy the effort that goes into every glass.

Bartender Spirits Awards medal will help you in raising your bar in the on-trade channels. View complete winning benefits here. The international submission deadline is March 24, 2023.

Written by Rasika Mahajan, Beverage Trade Network