Spirits importers, producers and brand owners, register your brands before midnight TODAY and get in front of top bartenders, mixologists and on-trade buyers of United States. Registration for 2021 Bartenders Spirits Awards closes today (April 20, 2021). 

Here's how you can enter your spirits.

With an aim to recognize and celebrate spirit brands that would make a valuable addition to bars, restaurants, clubs and other-premise establishments within the United States., nation’s ace bartenders are gathering in San Francisco on 17 May 2021 to judge the best spirits within the industry. This competition will focus exclusively on the needs on the U.S. on-premise industry and is the only competition of its kind that is judged solely by bartenders, bar managers, bar owners and professionals within the industry.

Judging Criteria

What makes Bartender Spirits Awards particularly distinctive is the all-star judging panel which consists of some of the most renowned names in the U.S. bar industry, all of them with extensive expertise within the on-premise industry. Each spirit will be scored based on Mixability, Balance and Versatility, Taste, Mouthfeel and Finish, Package and Price. The judging process will include three steps: Blind Tasting, Price Score Evaluation and Packaging Evaluation. Know more about Judging Process.

Scoring System

The competition provides independent and honest reviews of all spirits entered into the competition, based on several key criteria, including mixability; balance and versatility; taste, mouthfeel and finish; package; and price. All spirits are scored on a 100-point scale, and the highest-scoring spirits receive Double Gold, Gold, Silver and Bronze medals. In addition to that, BSA also has special category awards such as Spirit Of The Year, Gin Of The Year, Distillery Of The Year, etc.

Double Gold (96 Points and Above)

Gold (90 Points - 95 Points)

Silver (80 Points - 89 Points)

Bronze (70 Points - 79 Points)

The results will be a relevant and practical source of reference for the bartenders, bar managers, bar owners and professionals when making purchasing decisions for their establishments.

Know more about The Awards

Why Should You Enter?

Bartender Spirits Awards is the perfect platform for you, if you are looking to sell more of your spirits to on-premise establishments such as restaurants, hotels, pubs, and bars. As winning a Bartender Spirits Awards is a mark of excellence that is recognized across the bar industry. Especially if you are a spirits producer located outside of the United States, this is the perfect chance to win recognition for your spirits within the U.S. marketplace. 

Still finding a reason to enter? Here are a few benefits of entering BSA

• Raise the profile of your spirits
• Increase your sales within the very important U.S. spirits market
• Reach a hard to reach audience of on-premise buyers, consultants and bartenders
• Promote your awards in key international markets
• Attract additional PR and media attention for award-winning spirits
• Increase the reach and recognition of other spirits in your spirits portfolio

Along with that all the winners will be fully supported by Beverage Trade Network, BartendersBusiness.com, BevRoute, and the Bartender Spirits Awards Blogs in promoting their new medals or awards via prominent listing on the BSA website, inclusion in the Bartenders Spirits TOP 100 SPIRITS Guide, social media marketing support through Beverage Trade Network and Bartender Spirits Awards, medal stickers for bottles, etc.

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About Bartender Spirits Awards

Bartender Spirits Awards gathers the top on-premise buyers, bar managers, and bartenders who have a direct influence on the US on-premise market.

Grow Your On-Premise Brand Presence In The US Market by put your spirits in front of them and get rated by Mixability, Balance & Versatility, Price, Packaging, and Taste, Mouthfeel, & Finish. Registration Portal is now Open.

BSA Entry Process & Fees

Deadline For Submission Is Approaching Fast

Leading spirits brands from around the world now have an opportunity to grow their business and gain the attention of top on-premise buyers, Bar managers, bartenders, and influencers within the U.S. on-premise industry. Time to submit your spirits in the 2021 Bartender Spirits Awards.

So, what are you waiting for? Enter your spirits Today!