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Getting New Distributors On Board and Penetrating Distribution In the USA

Photo for: Getting New Distributors On Board and Penetrating Distribution In the USA

01/11/2023 Mastering the Art of Securing Distribution: Insights from Beverage Industry Expert Sid Patel

Getting a US state distributor for your wine, beer or spirits can be a difficult process. The market is experiencing more and more consolidation among distributors and thus there are fewer small and medium-sized distributors to partner with today. RSVP for the webinar here.

Your brand is new to the marketplace and distributors are being offered thousands of new products every year.  So, how can you create a winning pitch and make sure your brand stands out against the competition, what are distributors really looking for? How to work with them to create a win-win partnership?

As much as fancy packaging and a quality product will help you sell your wines, the question you have to ask yourself before you start communicating with a distributor is: “How can I show them that my product will make their money?”

If you’ve done your research and understand your potential distribution partners then you should be able to craft a pitch that caters to their exact needs.

Join this educational session for 60 minutes where Sid will go over the details of how to find new distributors, how to do effective pitches and meetings, and then how to work with them and aim for long-term repeat business.

About Sid Patel

Sid Patel CEO, Beverage Trade Network. Sid Patel is a visionary leader at the forefront of the beverage industry, serving as the Chief Executive Officer of Beverage Trade Network (BTN), a globally recognized and trusted platform for the beverage alcohol industry. 

With a relentless passion for entrepreneurship and an unwavering commitment to fostering connections within the beverage trade, Sid has carved a remarkable path in the industry. Sid Patel has been in the wine and spirits industry for over 18 years. He is the founder of Beverage Trade Network. This company owns some of the world's leading events and trade shows like USA Trade Tasting, International Bulk Wine and Spirits Shows, London Competitions, USA Ratings, Sommeliers Choice Awards, Paris Wine Cup, Cannabis Drinks Expo, and more. BTN also owns media assets worldwide like Sommelier Business, On Trade, Drinks Merchants, London Drinks Guide, New York Drinks Guide, Paris Drinks Guide, Bartender Business, and more. Sid Patel's journey in the beverage world commenced with a deep-rooted understanding of the intricacies of the industry. He created his first private label wine brand in 2006 which was from Australia.

Here is the link to RSVP for this webinar. You must RSVP before November 20, 2023, to get into the session. You will be sent the Zoom call details once you RSVP here.

He focused on growing his brand in the US market along with Australia and Canada. By 2012, Sid has 10 private label brands and over 50 SKUs of private label. His main brand Friday Monkey grew from zero to 30,000 cases a year in 4 years.

Sid also owns his own Gin brand ‘Quokka’ which he launched in 2022.

His brand Lucky 7 from Chile was one of the fattest growing brands in the USA which sold 8000 cases in the first 6 months of launch. Professional Journey: He built his wine business one distributor at a time, one retailer at a time and he understands how to sell and what it takes to build a brand. He also consulted for wine wholesalers and ran that operation and has solid experience in the wine and spirits distribution business. With that, he really understood how a small and medium-sized distributor works, what metrics they work on, and what they are looking for from a supply partner.

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He educates the industry via BTN’s events and conferences like USA Trade Tasting, International Bulk Wine and Spirits Show, and Cannabis Drinks Expo along with his own video and audio podcasts: The Wine Whiskey Weed Show, Inside The Drinks Business and Do This Now.

Sid Patel's leadership as the CEO of Beverage Trade Network continues to shape the beverage industry, fostering innovation, collaboration, and growth for all those involved. His dedication to connecting professionals, promoting education, and driving positive change has cemented his legacy as a transformative force in the world of beverages. Sid also owns his own Gin brand ‘Quokka’ which he launched in 2022 as he strongly believes that he can only educate and give advice if he himself is a practitioner of building brands.

Here is the link to RSVP for this webinar. You must RSVP before November 20, 2023, to get into the session. You will be sent the Zoom call details once you RSVP here.

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