19/09/2018 BTN launches Bartender Spirits Awards, that would be judged entirely by bartenders, on-premise buyers, and bar managers
Beverage Trade Network announced the launch of a new spirits competition for May 2021, the Bartender Spirits Awards, which will become one of the most unique spirits competition within the United States judged entirely by industry-leading bartenders.
Using the tagline “Judged By Bartenders, Bar Managers and Off-Premise Managers For The On-Premise Industry,” the Bartender Spirits Awards will recognize, encourage, promote and celebrate excellence in the U.S. drinks industry.
The aim of the new competition is to provide independent and honest reviews for brands targeting the U.S. bar trade. The judging panel consists of some of the most renowned names in the U.S. bar industry, all of them with extensive expertise within the on-premise industry. The result will be a relevant and practical source of reference for bartenders, bar managers, bar owners and other industry professionals when making purchasing decisions for their establishments.
A bartender in a top San Francisco, New York or Los Angeles bar, for example, will now have a valuable tool for recognizing which spirits would make an important addition to that bar’s current inventory. This new competition recognizes that bartenders are the true influencers – their passions and tastes provide direction for the consumer, especially via their guidance with wine, beer or spirit recommendations. The creation of new drinks is often driven by bartender tastes and perceptions of current trends.
“We really wanted a way to recognize those spirits that would be a great addition to any bar and that are completely on-trend in terms of packaging and price,” said Sid Patel, Founder and CEO of Beverage Trade Network. “Whether bartenders are looking to plug a very specific gap in their existing spirits inventory, or construct an entirely new cocktail menu from scratch, what better advice could they get than from fellow bartenders?”
Medals will be awarded to those spirits that meet very specific judging criteria, with a goal of identifying spirits that should become additions to bar inventories. Double Gold, Gold, Silver and Bronze medals are awarded to the best-performing spirits based on the following metrics: taste; packaging; and price. Medal winners will be showcased in the Bartenders Spirits TOP 100 SPIRITS Guide, which will be distributed to thousands of bartenders in the U.S. in 2021.
The Bartender Spirits Awards is currently accepting entries for a variety of different categories. Early Bird registration closes on January 31, 2021.
List of Bartender Spirits Awards
Spirit of the Year
Distillery of the Year
Best Value of the Year
Best Package of the Year
Liqueur of the Year
Bitter of the Year
Gin of the Year
Vodka of the Year
Tequila of the Year
Scotch Whisky of the Year
World Whisky of the Year
Brandy/ Cognac of the Year
Rum of the Year
Bartender Spirits Producer Awards
The Producer Awards recognize the best-performing drinks producers in the competition. The results are determined by a weighted points system, which scores the achievement of all brands entered into a single category. Awards include:
Gin Producer of the Year
Liqueurs Producer of the Year
Vodka Producer of the Year
Tequila Producer of the Year
Scotch Whisky Producer of the Year
World Whisky Producer of the Year
Brandy/ Cognac Producer of the Year
Rum Producer of the Year
About Beverage Trade Network
Beverage Trade Network (BTN) hosts and organizes competitions, events, trade shows, expos and tastings for the alcohol beverage trade around the world. Popular competitions include the London Wine Competition, the USA Trade Tasting in New York City, and the International Bulk Wine & Spirits Show in San Francisco. For more information on Beverage Trade Network: