Insights

Spirits Marketing in Restaurants: How to Win the Millennials

22/01/2019 | Millennials form a major chunk of the total market share for spirits consumption, here is how you can cater to this market.

Insights

Use the Power of Upselling to Boost the Profitability of Your Bar

16/01/2019 | If used correctly, Upselling has the potential to do wonders in terms of over-the-counter sales as well as overall profitability.

Insights

Bartender Definition

02/01/2019 | /ˈbɑːtɛndə/ Noun (singular); Plural: "Bartenders"; A person who serves or mixes alcoholic and non-alcoholic drinks and tends to a bar or pub.

Insights

The Next Great Craft Cocktail Will Be Created on Instagram

31/12/2018 | Social Media such as Instagram have paved the way for many Mixologists to create and distribute their Crafted Cocktail recipes among the masses.

Insights

Events and Conferences for Bartenders Around the World

20/12/2018 | Here are some of the major drinks industry events and conferences around the world for bartenders to check out in 2019.

Insights

Tips for Liquor Sales Reps to Sell More Effectively

12/12/2018 | Execute these tips carefully and sell more during the slow period

Insights

Is Your Bar Looking to Hire a Bartender?

12/12/2018 | Read this carefully before hiring the face of your bar, the bartender.

Insights

How to Upsell Premium Spirits and High-End Pours at the Bar

12/12/2018 | Promote premium spirits in cocktails, encourage customers to try special mixed drink combinations prepared by resident bartender and more… Here’s a closer look to upsell at the bar.

Insights

What’s the Difference Between a Mixologist and a Bartender?

12/12/2018 | Unknowingly called Mixologist a Bartender? Read out the difference to get a clear picture of the two.

Insights

An Interview with Mike Ryan, Director of Bars at Kimpton Hotels

24/09/2018 | In an Interview With BSA, Mike Speaks About the Current Bar and Spirits Culture, Trends and Much More