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The COVID-19 Impact on Managing Media Relations
02/04/2021 | Over the past year, much has changed for spirits producers across the USA - and that applies to promotion as much as anything else.
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02/04/2021 | Over the past year, much has changed for spirits producers across the USA - and that applies to promotion as much as anything else.
15/03/2021 | We asked leading bartenders how their role evolved during Covid.
17/12/2020 | With preparation and targeting, here are a few ways to create new opportunities and grow distribution in the market.
16/12/2020 | In conversation with David McPhillips, Director of Beverage Strategy and Innovation at Buffalo Wild Wings.
10/12/2020 | "Don't find customers for your products, find products for your customers" - Seth Godin
09/12/2020 | Looking to expand your bar from one location to multiple locations? Here are the tips.
09/12/2020 | Here’s a brief guide to selling more drinks in a bar.
08/12/2020 | Read this carefully before hiring the face of your bar, the bartender.
08/12/2020 | Promote premium spirits in cocktails, encourage customers to try new drinks and many more ways to drive sales.
08/12/2020 | If used correctly, Upselling has the potential to do wonders in terms of over-the-counter sales as well as overall profitability.