The Bartender Spirits Awards is designed to recognize the best spirits for the on-premise sector, judged by bartenders, mixologists, and beverage directors who understand what works behind the bar. With judging criteria that focus on quality, value, and packaging, BSA serves as a trusted guide for bars, restaurants, and hotels looking to add standout spirits to their lists.

From history books to cocktail bars, Zachary Faden has built a career as rich and complex as the Bourbon he represents. A trained historian turned award-winning bartender, Zachary brings a storyteller’s perspective to the spirits world, blending narrative with craftsmanship in every pour.

Currently serving as Spirits Concierge at The Bourbon Concierge, Zachary has previously led as Director of Spirits Curation and Education at the Museum of Distilled Spirits. His accomplishments include:

- Winner, 2017 Tales of the Cocktail Official Cocktail Competition

- Runner-up, 2018 Tales of the Cocktail Competition

- Named among Bombay Sapphire’s Top 100 Most Imaginative Bartenders (2018 & 2019)

- Regional Finalist, Woodford Reserve Manhattan Experience (three consecutive years)

As BSA’s Bourbon Expert, Zachary will guide producers and trade professionals alike through the heritage, versatility, and contemporary relevance of Bourbon. His expertise ensures that brands entering the Bourbon category at BSA will benefit from insights deeply connected to the needs of today’s on-premise market.

Why This Matters for Producers

By entering the Bartender Spirits Awards, producers gain more than recognition:

1) Expert Feedback – Actionable insights from Zachary and BSA’s panel of top bartenders.

2) On-Premise Relevance – Judging rooted in the real needs of bars, restaurants, and hotels.

3) Marketing Exposure – Amplification through BSA’s global media and trade networks.

With Zachary Faden on board, the Bartender Spirits Awards 2026 strengthens its position as the premier competition built for the on-premise sector. His deep knowledge of Bourbon, combined with his passion for education and storytelling, will help producers showcase what makes their spirits truly stand out.

Producers: this is your moment. Enter the Bartender Spirits Awards 2026 and let your Bourbon shine under the guidance of one of the industry’s leading experts.

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