06/10/2026 Join the Bartender Spirits Awards on December 17, 2026, at 12 p.m. EST for a practical discussion on building your no- and low-alcohol business across bars, restaurants, and retail.
For no- and low-alcohol brands, a buyer meeting is an opportunity to explain how a product will work in a real business. A compelling brand story opens the conversation; a clear serve, a workable price, and a plan for supporting the account give the buyer more to consider.
What would make a bartender choose your product? How should you introduce it to a retail buyer? What will help the team recommend it confidently once it is listed?
These questions provide the context for “How to Win No & Low Placement in 2027,” an upcoming webinar presented by Bartender Spirits Awards, exploring buyer expectations and placements in the U.S.
Register for the webinar here.
Give Buyers a Clear Reason to List Your Product
Imagine a bar manager tasting a new alcohol-free spirit. The sample introduces the flavour, but the conversation still needs to answer practical questions: What drink should the bar make with it? Which ingredients are required? How easily could a new team member reproduce the serve?
A retail buyer faces a different decision. They need to understand how to explain the bottle to shoppers, where it belongs in the range and what information will help customers use it at home.
Preparing for those conversations means making your product’s role easy to understand. A focused presentation might start with one recommended serve, a clearly defined customer occasion, and the information needed to evaluate the commercial opportunity.
Understand How Bartenders Will Use Your Range
When preparing samples for a hospitality buyer, think beyond presenting the product on its own. A tasting can also demonstrate how it performs in the drink you want the venue to sell.
For example, a recommended aperitif serve should come with a precise recipe, glassware suggestion and garnish. If your pitch centres on food occasions, give the buyer a concrete pairing to test. These details make the conversation specific and give the venue something useful to evaluate.
Consider bringing a simple serving sheet to your next buyer meeting. Include measurements, preparation steps and a photograph of the finished drink. It can help the team reproduce your intended serve after the tasting.
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What the Discussion Will Cover
- Buyer expectations: Factors that influence product selection.
- Serving applications: Finding a role on a drinks menu.
- Commercial preparation: Presenting costs and pricing.
- Channel-specific pitches: Approaching hospitality and retail.
- Account support: Helping teams recommend your range.
Who Should Attend?
The session is aimed at producers, founders, export teams, sales and marketing professionals, importers and distributors developing no- and low-alcohol business in the U.S.
Bring a real challenge from your business: a buyer objection you keep hearing, a service you are developing, or a channel you want to approach. That will help you connect the discussion to your next sales conversation.
Enter Your Eligible No & Low Products in the 2027 Bartender Spirits Awards
Put your eligible no- and low-alcohol products in front of leading U.S. bartenders and on-premise buyers. Alongside the opportunity to earn medals, receive detailed scores, practical feedback on how to improve, market, and sell your products, and see who judged them.
Register: How to Win No & Low Placement in 2027
Date: December 17, 2026
Time: 12 p.m. EST
Presented by: London Spirits Competition and Bartender Spirits Awards
Register now. If you cannot attend live, register to receive the recording
Also Read:
Webinar: How RTDs Can Win in the Bar
Enter the 2027 Bartender Spirits Awards for expert evaluation from U.S. bartenders and on-premise buyers. Receive detailed scores, practical feedback on how to improve, market and sell your spirits, and see who judged your products.
