Chicago, USA — The Bartender Spirits Awards is introducing a new Non-Alcoholic Producer of the Year award for its 2027 competition, recognizing producers that demonstrate quality, value, and consistency across their non-alcoholic portfolios.

The award gives producers an opportunity to showcase the strength of their wider range, while every entered product remains eligible for its own medals and applicable individual recognition.

Producers offering non-alcoholic spirits, aperitifs and ready-to-drink cocktails are encouraged to enter.

Recognizing Quality Across a Non-Alcoholic Portfolio

A standout non-alcoholic drink can introduce buyers to a brand. A consistently strong portfolio gives them more options for building a thoughtful drinks program.

The Non-Alcoholic Producer of the Year award will recognize performance across multiple entered products, highlighting producers with compelling choices for different tastes, drinking occasions, and hospitality settings.

For businesses developing non-alcoholic alternatives, aperitifs and original cocktail recipes, the award creates an opportunity to demonstrate the depth of their offering and its usefulness behind the bar.

How Non-Alcoholic Producer of the Year Works

To qualify for Non-Alcoholic Producer of the Year, a producer must:

- Enter a minimum of four distinct non-alcoholic products.
- Earn Gold medals or higher for at least two of those entries.
- Achieve an average score above 85 points across all its entered non-alcoholic products.

Each product will be evaluated individually through the competition’s standard judging process. The producer’s portfolio score will be calculated using the average of the final scores across all its entered non-alcoholic products.

Among qualifying producers, the company with the highest average portfolio score will receive the Non-Alcoholic Producer of the Year award.

This approach recognizes consistent performance across a range. Every entered product will also remain eligible for its own medals and applicable individual awards.

Why Non-Alcoholic Products Matter to Hospitality Buyers

A well-developed non-alcoholic drinks selection helps hospitality operators offer guests more choice across dining, social occasions and celebrations.

For bartenders and beverage buyers, selecting these products involves more than finding an alternative to alcohol. Products need to deliver flavor, balance, texture and a satisfying drinking experience, whether served on their own or used in a cocktail.

Buyers also consider how easily a product fits into their drinks program, its cost per serve, its packaging and the value it offers guests.

A strong portfolio can help operators create several appealing serves, from aperitif-style drinks to complex cocktails and convenient ready-to-drink options.

The Bartender Spirits Awards give producers an opportunity to put their products before professionals who understand these purchasing and service decisions.

Judged by the Professionals Behind the Bar

Non-alcoholic entries will be evaluated on Mixability; Balance and Versatility; Taste, Mouthfeel and Finish; Packaging; and Value.

The judging panel brings together bartenders, bar managers, beverage directors, and on-premise buyers, connecting product evaluation with the needs of the U.S. hospitality market.

For non-alcoholic producers, this provides an opportunity to demonstrate how their products perform against the expectations of professionals responsible for selecting, mixing and serving drinks.

Enter Your Non-Alcoholic Range

Whether your portfolio focuses on non-alcoholic spirits, aperitifs or ready-to-drink cocktails, the 2027 Bartender Spirits Awards offer an opportunity to showcase the products that define your business.

Enter four or more distinct non-alcoholic products to compete for Non-Alcoholic Producer of the Year, subject to the medal and portfolio score requirements. Every entered product also has its own opportunity to earn medals and individual recognition.

Showcase the quality of your products and the consistency of your range.

Put your non-alcoholic portfolio in front of America’s bartenders and hospitality buyers. Enter the 2027 Bartender Spirits Awards.

Upcoming Webinar For No and Low Brands

Want to secure more listings for your no- and low-alcohol brand in 2027? Join London Spirits Competition and Bartender Spirits Awards for How to Win No & Low Placement in 2027.

Explore what buyers want, how bartenders use these products, and how to present a compelling commercial case across bars, restaurants, and retail. From recommended serves and pricing to buyer pitches and staff support, discover practical ways to strengthen your approach. Register for the webinar and prepare your brand for its next listing opportunity.

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