The Bartender Spirits Awards (BSA) is a unique platform offering an exclusive opportunity for spirits brands to captivate America's discerning Bartenders. This distinguished competition, designed and organized by the Beverage Trade Network, is geared towards recognizing and celebrating exceptional spirits that resonate with the palates of industry-leading Bartenders.

Domestic and International entrants who register the spirits in the 2025 Bartender Spirits Awards by September 30, 2024, can opt to showcase their extra sample bottles at the 2025 USA Trade Tasting (USATT) event, held in Chicago on May 20, 2025. This offer, valued at $200 per SKU, is free for early registrants, providing additional visibility and saving on shipping costs.

USA Trade Tasting 2025 is a premier event celebrating the finest in the on-premise beverage industry. Held on May 20, 2025, in the vibrant city of Chicago, this one-day event promises to be the pinnacle of tasting, networking, and educational experiences for Bartenders, bartenders, and other on-premise beverage professionals. USATT 2025 is designed to bring together the best minds, brands, and enthusiasts in the beverage community to explore, learn, and innovate. This year's event promises an enhanced experience with masterclasses, conferences, and exclusive tastings.

How the Bartender Spirits Awards USATT Pavilion Works

1. Entrants for 2025 will select the spirits they wish to display at the USATT show.

2. The BSA team will manage the extra sample bottles and ensure they are showcased in the BSA entrants pavilion at USATT.

3. Your bottle(s) along with your brand information will be displayed at USATT at the Bartender Spirits Awards entrants pavilion, a self-pour, walk-around area for trade buyers.

4. The Bartender Spirits Awards entrants pavilion will be guided by a Bartender Spirits Awards Judge and USATT staff who will talk about the spirits in that area and educate buyers about the Bartender Spirits Awards and why these spirits are showcased.

Benefits of Listing Your Spirits at the Bartender Spirits Awards Entrants Pavilion

Increased Visibility and Awareness: Participating in the Bartender Spirits Awards entrants pavilion at USATT 2025 offers enhanced exposure for your spirits to key on-premise trade buyers in the USA. As one of the leading trade shows in the country, USATT 2025 is strategically designed to cater to the needs of US on-premise buyers, making it an ideal platform for showcasing your products.

Cost Savings: By registering your spirits for the Bartender Spirits Awards before  September 30, 2024, you can take advantage of a complimentary listing at the USATT entrants pavilion. This benefit eliminates the $200 per spirits fee and helps you save on additional shipping costs associated with showcasing your spirits at the event.

You have the flexibility to select which spirits you want to display at the USATT show. If you prefer, you can also choose to enter your spirits solely for the Bartender Spirits Awards without participating in the USATT pavilion.

Bartender Spirits Awards happens annually in Chicago which is then followed by the USA Trade Tasting event in Chicago which is focused on the on-premise buyers of the USA.

Limited-Time Opportunity

Spirits brands from around the world are encouraged to register their spirits by the September 30, 2024, deadline to take advantage of this limited-time offer. This is an excellent opportunity for international spirits to gain exposure in the US market while saving on sample and compliance costs.

Judges of the 2024 Bartender Spirits Awards

Benefits of Participation

Participating in the Bartender Spirits Awards presents an invaluable opportunity for spirits brands to gain exposure and credibility among influential Bartenders and key decision-makers within the spirits industry. Winning a medal at this esteemed competition serves as a seal of approval, signaling to the market that your spirits have impressed some of the most talented palates in the country. 

Flights being prepared behind the scenes at Bartender Spirits Awards

Moreover, accolades received from the Bartender Spirits Awards can be leveraged by brands in marketing initiatives, promotional campaigns, and consumer outreach programs. The recognition garnered from this competition elevates a brand's prestige, aiding in forging lasting impressions among spirits enthusiasts and industry professionals alike.

For spirits producers aiming to make a mark in the American market, the Bartender Spirits Awards stands as an exceptional opportunity to present their finest spirits to the top Bartenders in the country. It's not just a competition; it's a gateway to gaining visibility, credibility, and accolades that resonate across the American spirits landscape.

International and domestic spirits brands are invited to register by September 30, 2024, to take advantage of the special offer of showing the spirits at the 2025 USA Trade Tasting, Chicago.