The clock is ticking for spirits brands looking to gain recognition in the U.S. on-premise sector! The Bartender Spirits Awards (BSA) is the premier competition that spotlights the best spirits for bars, restaurants, and hospitality venues. Designed to be judged by industry leaders—bartenders, bar managers, and buyers—the competition provides brands with an opportunity to showcase their excellence directly to those who influence purchasing decisions.

Now in its 7th edition, the Bartender Spirits Awards continues to set the benchmark for quality, innovation, and consumer appeal within the spirits industry. If you want to elevate your brand and gain visibility among top-tier on-premise professionals, make sure to register before April 18, 2025.

Key Competition Dates

• Registration Deadline: April 18, 2025
• Warehouse Closes: April 25, 2025
• Judging Day: May 18, 2025
• Winners Announced: June 10, 2025

Entry Fees and Discounts

Regular Pricing: $250 per spirit

Bulk Entry Discounts:

• 3 to 9 entries: 10% discount
• 10 to 14 entries: 15% discount
• 15+ entries: 20% discount

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Why Enter the Bartender Spirits Awards?

Winning at BSA offers brands a unique advantage, placing them in front of key industry decision-makers who shape consumer preferences. This competition highlights spirits that excel in taste, value, and packaging—criteria that are essential for success in bars and restaurants.

A BSA medal helps brands:

• Gain recognition from top bartenders and industry professionals
• Secure increased visibility and credibility within the on-premise sector
• Boost sales and distribution opportunities in bars and restaurants
• Receive valuable industry feedback from expert judges

Meet the Judges: Leaders of the U.S. Bar Industry

The Bartender Spirits Awards is judged by a panel of award-winning bartenders, beverage directors, and on-premise buyers, ensuring that each spirit is assessed based on real-world applications. This year's panel includes:

• Kapri Robinson – U.S. Bartender of the Year 2024, Netflix Drink Masters contestant, and Liquor.com Bartender of the Year 2023
• Monique Huston – Vice President, Spirits Portfolio at Winebow, USA
• Mike Ryan – Founder & Principal, Noetica Group
• Anna Thorn – Director of Bar & Spirits at Hogsalt, Chicago
• Julieta Campos – General Manager at Maxwell's Trading
• Kiki Avalos – 2024 World Class U.S. Top 30
• Lance Bowman – 2024 World Class U.S. Top 30
• Miranda Breedlove – National Director of Bars at Hyatt Lifestyle Operations
• Joe Briglio – Partner at Nine Bar and Cara Cara Club, Chicago
• Martin Duffy – Whisky Educator and Former Senior Master of Whisky at Diageo

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Final Opportunity to Gain On-Premise Recognition!

With the April 18 deadline fast approaching, now is the time to secure your spot in the Bartender Spirits Awards. Don't miss the chance to have your spirits judged by the top professionals in the bar industry and boost your brand’s credibility in the U.S. market.

Enter now!