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Top 10 reasons to enter your spirits brands in the BSA 2020

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10/12/2019 If you are looking to sell more of your spirits to on-premise establishments such as restaurants, hotels, pubs, and bars, then you need to enter the Bartender Spirits Awards.

This second edition of Bartender Spirits Awards is the only of its kind within the U.S. marketplace: it is judged by and for bartenders, bar managers and on-premise buyers, and is entirely unique in that it is focused on the buying needs of on-premise establishments. In August 2020, the nation’s top bartenders will be gathering in San Francisco, CA to judge the best overall spirits within the industry.

Here are the top 10 reasons to enter your spirits brands in the Bartender Spirits Awards.

1) RAISE THE PROFILE OF YOUR SPIRITS

Winning a Bartender Spirits Award is a mark of excellence that is recognized across the bar industry. Especially if you are a spirits producer located outside of the United States, this is the perfect chance to win recognition for your spirits within the U.S. marketplace.

2) GET IN FRONT OF A HARD-TO-REACH AUDIENCE

Most spirits competitions are hosted with spirits consumers and spirits drinkers in mind. Thus, they tend to focus on factors that might not necessarily be important to on-premise buyers, many of whom are looking to address gaps in their overall bar inventory. The Bartender Spirits Awards provide an opportunity to reach a large group of these influential trade professionals.

3) PROMOTE YOUR AWARD-WINNING SPIRITS

All winners at the Bartender Spirits Awards are fully supported by Beverage Trade Network, BartendersBusiness.com, and other BTN media assets in promoting their new medals or awards.

Examples of promotional support include:

  • Prominent listing on the Bartender Spirits Awards website.

  • Inclusion in the Bartenders Spirits TOP 100 SPIRITS Guide

  • Social media marketing support all year round.

  • Medal stickers for bottles.

  • Special features on all Double Gold and Gold Medal winners.

4) POSITIONING YOUR SPIRITS BRAND FOR BARS, PUBS, AND RESTAURANTS

Bartender Spirits Awards is judged by and for bartenders, bar managers, and on-premise buyers, and is entirely unique in that it is focused on the buying needs of on-premise establishments. This gives you a unique chance to market and position your brands for the on-premise channel.

5) GET FEEDBACK

You will get a detailed evaluation and breakdown of your score. Thus you will be able to see your individual scores for Mixability, Versatility. Taste, Package, and Price. Get tasting notes which will be a calibrated tasting note discussed between leading bartenders and bar directors. You can use the tasting note in your marketing and point of sale materials with BSA logo without any additional fee.

6) RELEVANT JUDGING CRITERIA FOR ON-PREMISE SECTOR

Get reviewed on the most crucial parameters that are considered for purchasing spirits for on-premise establishments, such as Mixability, Taste, Mouthfeel, Finish, Quality, Value, Packaging, and more.

7) GIVES THE CONSUMER A SENSE AND STAMP OF APPROVAL

8) WINNERS TO GET UNPARALLELED GLOBAL REACH VIA THE BTN NETWORK

Check out Winning Impact for further details.

9) BENEFITS FOR AWARD WINNERS

Being entered into the Bartender Spirits Awards is an easy, affordable and effective way to get your spirits tasted by an all-star judging panel of top bartenders, many of whom are also industry consultants and on-premise buyers. Medal winners receive additional benefits – such as special promotional logos and stickers that they can add to bottles, social media marketing support, and regular mention in both press releases on Bartenders Business and on the Bartender Spirits Awards website.

10) AS A RESULT OF WINNING A MEDAL AT THE BARTENDER SPIRITS AWARDS, YOU WILL BE ABLE TO:

  1. Increase your sales within the very important U.S. spirits market

  2. Reach a new audience of on-premise buyers, consultants, and bartenders

  3. Promote your awards in key international markets

  4. Attract additional PR and media attention for award-winning spirits

  5. Increase the reach and recognition of other spirits in your spirits portfolio

In some cases, a single Medal or Award will continue to benefit your spirits sales for years to come. Every medal or award is a validation by a top tastemaker or influencer within the industry.


Bartender Spirits Awards gathers the top on-premise buyers, bar managers, and bartenders who have a direct influence on the US on-premise market.

Grow Your On-Premise Brand Presence In The US Market by put your spirits in front of them and get rated by Mixability, Balance & Versatility, Price, Packaging, and Taste, Mouthfeel, & Finish. 

BSA Entry Process & Fees

Deadline For Submission Is Approaching Fast

Leading spirits brands from around the world now have an opportunity to grow their business and gain the attention of top on-premise buyers, Bar managers, bartenders, and influencers within the U.S. on-premise industry. Time to submit your spirits in the 2020 Bartender Spirits Awards.